A Greensboro native, Fred Whitfield’s athletic career began at Southeast Guilford where he was an All-Greensboro/Guilford County selection in basketball. Whitfield then attended Campbell University, where Whitfield won MVP and All-South honors as a player and while working on his MBA served as an assistant coach with the Camels. Whitfield continued his education at North Carolina Central, earning a law degree. As an agent and marketing executive, Whitfield has worked with some of the biggest names in sports during his tenure with Falk Associates Management Enterprises and Nike Basketball, including Michael Jordan. But his passion for the game of basketball and commitment to his hometown never wavered, inspiring him to create the annual Achievements Unlimited Basketball School as a way to give back to the community by using the game to teach children the importance of education and a life free from drug and alcohol abuse. Whitfield is now the President and Chief Operating Officer of the Charlotte Hornets.